About Us
Built to give brands back control of their own name
Markwatch grew out of a simple problem: keeping track of where a brand's name turns up online was still somebody's manual, recurring job. We built it to change that.
Why We Built Markwatch
Brand protection was still a manual, ongoing chore
Before Markwatch, keeping track of counterfeit listings, unauthorized resellers, and trademark misuse meant someone on a brand or legal team running the same searches by hand, week after week, across every platform the business had a presence on.
Results lived in spreadsheets. Evidence was screenshotted and emailed around. By the time a pattern was noticed, it had often been live for weeks, and nobody had a single reliable view of what was actually happening to the brand.
We built Markwatch to close that gap. It runs the searches continuously and keeps a clean, organized record of what it finds. Your team still makes every call — they just aren't the ones doing the searching anymore.
Our Mission
We want brand monitoring to be something you can actually rely on
It comes down to three things we think matter most in a monitoring tool.
Visibility
You should be able to see where your brand shows up without opening a spreadsheet or running the search yourself. That's the starting point for everything else.
Evidence
A result that isn't documented properly isn't much use to a legal team, so every listing we catch gets logged with a timestamp and the detail behind it.
Accountability
Someone reviewed a listing and made a call on it. That should still be answerable months later, even if the person who made the call has moved on since.
Why Customers Choose Markwatch
Reliability matters more than a long feature list
Here's what tends to matter most once a law firm or brand team starts relying on Markwatch day to day.
Documentation that holds up
Every result is logged with a timestamp and the detail behind it, not just a notification that something might be wrong.
People make the final call
The scanning runs on its own. Whether something counts as infringement is still a decision your team makes, every time.
Built only for this
We didn't repurpose a general analytics tool for brand monitoring. It's the only thing Markwatch does, and it shows in the details.
Careful with your data
Case details and evidence files are treated as confidential from the moment they're collected, with access limited to people who need it.
A team that knows your setup
Questions about onboarding or platform changes get answered by the same few people each time, not a rotating support queue.
Everything logged, start to finish
From first detection to final decision, every step is recorded. That matters if you ever need to explain your process to a client or a platform.
See Markwatch in action
Request a demo and we'll walk you through how Markwatch fits your brand or firm. Or just reach out — we're happy to answer questions first.
We'll get back to you within 1 business day