Credits, explained
How credits work, in one example
Every plan comes with a monthly pool of credits. Here's exactly how they get spent — walked through with a single trademark, tracked at 50 listings per scan, over its first few scans.
Confirming a listing is still there — whether it's brand new or one you've been tracking for months — always costs the base rate.
The first time we see a listing that actually mentions your trademark — in its title or its URL — we also pull seller details, ratings, and verification status. A deeper look that only happens once per listing, ever.
Only genuine matches get the deeper look
If a listing doesn't actually mention your trademark in its title or URL, it's almost certainly unrelated noise — a generic result that just happened to surface in the search. Those are always billed at the base rate, even if they're brand new, so you're never charged extra for looking closely at something that was never a match in the first place.
One trademark, four scans
Say you're tracking a trademark that turns up around 50 listings per scan on one platform. Here's what each scan actually costs.
Of the 50 listings found, only 20 actually mention your trademark in the title or URL — those get a full profile. The other 30 are unrelated noise that just happened to surface in the search, so even though they're technically new, they're billed at the base rate.
45 of these listings showed up before — some are the genuine matches from scan 1 being re-confirmed, others are the same background noise. Only 5 brand-new matching listings get the full treatment this time.
No new matching listings this time — every result is either a known match being re-confirmed or the same unrelated noise as before.
Once a trademark is fully profiled, ongoing monitoring settles into a low, predictable cost — you're only charged more again when something genuinely new and relevant shows up.
Why the cost drops so quickly
The first scan is the expensive one — it's the only time every genuine match is brand new, so that's the only time they all get the full treatment. From then on, you're mostly just re-confirming listings you already have a complete picture of, which costs a fraction as much. You only pay the higher rate again when a new, genuinely matching listing shows up.
In practice, this means the cost of monitoring a trademark is front-loaded once, then settles into a low, predictable number every scan after — instead of paying full price for the same listings again and again. And since unrelated noise never earns the full-detail rate no matter how often it reappears, it never adds meaningfully to that cost either.
What that looks like on a plan
A brand-new trademark costs the most credits in its first scan. Once it's fully profiled, ongoing monitoring across all your trademarks stays lean — most of your monthly pool goes toward catching what's genuinely new, not re-paying for what you already know.